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Digital Marketing

PPC Course

We provide advanced PPC course

Pay per click marketing is one of the most-talked-about tools that helps drive targeted traffic to your website. Every owner want to use PPC to market their business but unsure where to start from. At King Digital Academy, you will be taught the basic of PPC and how it actually works to boost the business. We provide a different set of guided courses that define what PPC is and establish a foundation and understanding of how PPC advertising works. (PPC) pay per click course is a comprehensive course and is designed with intent to transform you into a highly effective industry-ready paid marketing professional. Pay per click advertising is considered to be the standout amongst the best advertising methodologies that are accessible for online retailers.

Surely, a well-run campaign helps you build great traffic that optimizes conversion and get you a good return on your investment. It doesn’t matter whether you know little, more than little or just heard a bit about PPC. If you are curious to learn and know what impact it could create in the market then you have come to the right place. from our structured and clear learning path, you will become the master of display advertising, web analytics and pay per click taught by our industry experts that will help fast-track your career, followed by which you will acquire extensive knowledge to manage paid marketing initiatives effectively.


Course Module

[1] Introduction to PPC

What is Pay Per Click Marketing (PPC) Why there is need to do PPC How PPC grow your business Google Ad sense and Ads PPC Skill to earn millions Other Pay-Per-Click Providers List of Major Pay Per Click Search Engines Google Ads Yahoo Search Marketing(Overture) Set-up PPC Campaign Google Ads Account Structure PPC Campaign Navigation

[2] Landing Page for PPC

What is Landing Page? What Content Should be on Landing Page Ads Versus Landing Page Important of Landing Page Optimize Your landing pages How to Increase conversion rates What is "Click-through-Rates" (CTRs) Use 'Calls to Action' Cost/Conversion

[3] PPC Campaign Creation

Set-up PPC Campaign Google Ads Account Structure PPC campaign Navigation Use Multiple Account Use My Client Center (MCC) What is "Click-through-Rates" (CTRs) What is Impression? What is Conversion? What is "Cost/Conversion"? How to increase CTR & Conversion What is Tracking Code?

[4] Create Ads Group and Ads

Types of Ads Create Impressive and Effective Ads and Ad groups Unique Title and character limits Measurement of Title, Description URL Ad that produce better ROI Various examples of Successfully Effective ads Creation of Landing pages and Destination URL’s

[5] Keyword Research

Keywords Research Tools What is Keyword Research? Difference between SEO & PPC keywords Research PPC Keywords Importance of target keywords Select Targeted/related Keywords Analyze Competitors keywords Find Keywords popularity & Search Volume Categorize Keywords in Ad groups PPC Keywords tools and resources

[6] Bids Management

What is bidding? What is Quality Score? How Quality Score Effect on Bids? How to Increase Position on Search? Bid for Ad position Define Bid for Each Keywords and Bid Management User Define bids and Google Automatic Bids Importance of bidding techniques competitor's Analysis for bidding

[7] PPC Reporting

Excel Report Advance Reporting Setting Campaign Performance Reports Keywords Performance Reports Ad Group Performance Reports Ads Performance Reports

[8] PPC Campaigns Tools

Google Ads Tool Keywords Spy Google Ads Editor Google Ads Express

Job & Career

Course Duration of Course Course Fees Fresher's Salary after Course Placement Guarantee
(BBA | BCA | B-Tech | B-Com)
3 Years 28K - 2 Lakhs 18K - 20K Per Month 40% Guarantee
Digital Marketing 3 Month Download 15K - 18K Per Month 100% Guarantee
Graduation +
Post Graduation
5 Years 68K - 4 Lakhs 20K - 25K Per Month 60% Guarantee
Why Us?
King Digital Academy

features5 Google Certified Experienced Trainers
100-Practical-Training Work On Live Projects
Batches Small Size Batches
Batches Weekly Doubt Clearing Sessions
Certifications-icon Get Certificates From Google, Facebook Etc.
Paid-Internship Paid Internship After Course
king-digital Institute of Digital Marketing Company - King Digital Pvt Ltd
web-development Get Company Joining Letter At Admission
Get-Certificates-from-Google Interview Preparation
Get-Certificates-from-Google 100% Placement Assistance
Training process




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